Getting started with the boxalino tracking

The boxalino tracking is used to track events necessary for trigger emails, search and recommendation personalization, self learning and reporting.

The API is a pure javascript library without dependencies to trigger event notifications such as page views or purchases.

Events are sent from the client using minimal, hidden and transparent gif images. The javascript library associates a unique identifier with each visitor and collects information on the source of the trac as well as a few selected demographic data (language, screen size, browser version and similar technical parameters).

The basic integration takes only a few minutes. Please find below in the attached PDF the full details of all the events you can track and how to integrate them. We have also prepared an example for the usage of this API with Googles tag manager.

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